Meet The Team!

Bobby Keel

Managing Partner, 152897

With 17 years in mortgage lending, Bobby Keel stands out for his customer-focused, consultative approach to the mortgage process. He successfully founded a start-up mortgage broker business, adeptly navigating the necessary education, training, and financial requirements set by state regulatory organizations.

Bobby's expertise includes building and nurturing strong relationships with Real Estate Agents, Brokers, Builders, Developers, CPA Firms, and Financial Planners. He is skilled in developing and executing strategic sales and business plans, driving significant revenue and profitability growth.

He excels in analyzing consumer credit, devising strategies to enhance credit scores, and accurately assessing mortgage lending risks. Over his career, Bobby has personally originated over $300 million in various mortgage types, including Conventional, FHA, USDA, VA, and HELOCs.

Bobby has established key partnerships with strategic wholesale lenders and is adept at negotiating contractual agreements and marketing programs with business partners, ensuring successful and profitable collaborations.

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.Home South Mortgage

. - 1843534 | 1104 W Fort Williams St, Sylacauga, AL 35150

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Notice To Texas Loan Applicants: Consumers wishing to file a complaint against a mortgage banker, or a licensed mortgage banker residential mortgage loan originator, should complete and send a complaint form to the Texas Department of Savings and Mortgage Lending, 2601 North Lamar, Suite 201, Austin, TX 78705. Complaint forms and instructions may be obtained from the department’s website at www.sml.texas.gov

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A toll-free consumer hotline is available at 1-877-276-5550. The department maintains a recovery fund to make payments of certain actual out of pocket damages sustained by borrowers caused by acts of licensed mortgage banker residential mortgage loan originators. A written application for reimbursement from the recovery fund must be filed with and investigated by the department prior to the payment of a claim. For more information about the recovery fund, please consult the department’s website at www.sml.texas.gov